Marketing, the ability to lie so well that it takes years to find out..

Seriously. I have been slagging off my home university before, but this is getting silly!

First, read the nice little advertisement they have for my program, here (and for the lazy ones, I'll just paste a few random lines below..) when you done this,  Check this link out and then tell me if you think that this is what you expect when you apply..

Examples; "We offer you many opportunities to take courses in, for example, Australia, Brazil, Canada, Europe, USA, and New Zealand."

Sounds like very attractive sports, right? For example Australia, just imagain.. beaches, sun, great schools.. you know..
Reality?
 -This is the list of "partner universities" and the number of study places..
Apart from that, which is not to be forgotten, there ARE other study places NON-specific for the business school, and by the looks of things, it is among thesee many of the exchange places are found that is used in the marketing for the business program..  (But you are competing with hundreds of other students for the study place..)
I am hesitant to say that for example 1 partner university in USA with currently 0 study places, or 0 partner universities in Australia  is many opportunities...

"You can also improve your competence through USBE’s international internship program, which provides you with real-life experience working in an international environment."

-Riiiiiight. If you concider these rules;
*"If you want the internship coordinator to help you find an internship, you are obligated to send in your CV and book a meeting at least 8 month in advance."
-And even with the cordinator, and this enormous time frame, you have NO guarantee to find a place since "USBE does not have fixed or pre-arranged internship positions, but there are of course a lot of contacts with companies to use when finding an internship"  On top of this you have to have successfully completed both C-level courses and thesis..
Now explain to me how this is so much better than any other university or program offers?

I am not surpriced, after all, marketing is all about making a product look more attractive than it is, and the information IS out there, I just doubt that any highschool graduate is going to find it before jumping with joy over all the international opportunities he or she is going to be served..

Truth is, as always.. there is a lot of help to be had, wherever you are, but in the end it is up to you to make it happend, and not beliving in shiny advertisment..
I know I feel cheeted, and I just hope the new students are getting facts straight before ending up with less than expected..


Over and out, a bitter FireMonkey..










Kommentarer
Postat av: Em

Känner igen problemet och har stött på det många många gånger. Funderar på om man ska stämma skolorna för falsk marknadsföring. Tyvärr kommer problemet troligast att eskalera när regeringen får igenom sitt nya förslag om ökad frihet där finansierings ansvaret ytterligare förs över till lärosätena.



Ska föra fram problemet på nästa IPK möte :-)

2009-02-10 @ 13:25:26
URL: http://hujedamig.blogspot.com

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